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Writing for the Web

by Lynn Little

When writing for the web, phrasing is everything. Content writing for the web is different than writing for traditional media. There is no need to worry about how your audience will find your information as you already know the answer. If it’s television, they will tune in or if it’s print, they will buy your publication. When writing content for a website, the reader is most likely to find your information through a search engine. Search engines will categorize your story from the words that you use. Using keywords in your content will help readers find your website.

Think about how you search for information the Internet. Which words do you use to find information? Chances are that you use a couple of words together. If I was searching for the best hotel deals in Orlando, I might use that phrase but there are several others that I might use. For simplicity I might just search Orlando hotels or best Orlando hotels.

When writing content, keep in mind that most of your visitors will come from search engines. They will find your through keywords they use in a search engine query. Take some time to think about your content and what keywords or phrases are most relevant. Then be sure to work those in naturally to your content. This will help to ensure search engine placement for those keywords and when visitors click on your link, they find valuable information on the subject.

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Posted in SEO copywriting on June 5th, 2007

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