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Video and SEO

by Lynn Little

Video can be a great addition to any blog since it adds something visual as well as entertaining. With so many digital cameras able to record video and editing software readily available, it is easier than ever to make videos for your blog. While videos do offer the reader something different, videos by nature are not SEO-friendly since there is not associated text with them. That doesn’t mean that posts containing videos cannot be optimized for search engines. You can easily add a few elements to your blog post that will make it better for search engines.

Introduce your video to your readers. Write a few sentences setting up the subject of your video. This will do at least two things: clues in the reader to the content of the video and gives text for web crawlers to index the post.

Use tags on your post. Technorati tags are used to describe content so that readers will find it under those tags.

Categorize by the subject matter of the video. Labeling your video correctly will help readers to find it better.

Make a transcript of your video. This way your text will be indexed by the search engines for the post. Plus if someone can’t watch the video then at least they will know what the video is all about. You’ll probably be able to do this either from your “script” for the video pretty easily even if your script is just main points you want to cover in your video.

Adding video to your blog can be fun and challenging. It can benefit your readers as well as help your blog stand out. Putting video on your blog while writing an introduction, using tags, and a transcript will ensure that the post will be search engine friendly.

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Posted in General on August 7th, 2007

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2 Responses to “Video and SEO”

  1. JTPRATT's Blogging Mistakes Says:
    August 7th, 2007 at 9:21 am

    great post….I’ve seen tons of video pages with video only and no info. I’m curious though - which techniques do you endorse using for embedding video in your blog? YouTube? MetaCafe? Other Sites? Also - one thing you didn’t mention was the fact that through services like MetaCafe, you can not only get your video hosted for free (saving you countless MB’s of bandwidth), but if your video is viewed a lot you can get ‘paid’ for it, in addition to driving traffic to your site!

  2. JTPRATT's Blogging Mistakes Says:
    August 7th, 2007 at 1:09 pm

    If you are doing video blogging, here is an awesome video resource page:
    http://www.dailyblogtips.com/resources-for-video-blogging/

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