Site Meter SEO Dance » Blog Archive » The Google Cold Shoulder - How to overcome a drop in PageRank and traffic

The Google Cold Shoulder - How to overcome a drop in PageRank and traffic

by

prcry.jpg

Google may not be the only search engine in town but there is no doubt that they are very powerful. Millions use their search engine to find the information they are looking for while webmasters try their best to optimize their website to get noticed in the search results. But what happens when your search ratings fall because of lost PageRank or even worse, de-indexed by Google?

It is hard to overcome a loss of traffic but with time and a plan, that traffic will come back. Here are some suggestions for marketing your website should you find a sudden loss in traffic.

For blogs:

Taking part in a MEME is a nice traffic booster even if it might only be for a day. When taking part in a MEME, choose one closely related to your blog and then comment on other participant’s blog. Over time, MEMEs can help build your community of readers.

Blog carnivals are a collection of articles that all cover a common theme. Blog carnivals are advertised as magazines with some being published as often as monthly. Blogcarnival.com will list the blog carnivals and their next publishing date, how to submit, etc.

Comment on other blogs. It’s amazing how many people do click on URLs through comments. Say something insightful, thought provoking as a comment. Help add to the conversation, and you will certainly pique the interest of at least a few readers.

For websites:

Link exchanges are a way to find new visitors. It does take time and patience, i.e, not a quick fix solution. Sadly, other than paying for visitors, it will take time to once again have traffic flowing to your website.

Have a contest or write an in-depth article. Then write your own press release then submit to press release distribution websites that will help to get the word out about your news.

Submit to directories. Even if some are paid, if they are well recognized then it could possibly be worth it.

For blogs or websites:

Submit articles to social networks like Digg, delicious, and Stumble Upon. Be sure to take part in the social network communities by commenting and voting for other articles. Build your friends and network with Send out bulletins of your best article to your friends on My Space.

Being penalized by Google can really hurt traffic and search results. It might take time to bounce back but using web resources can help you gain exposure and win some of that traffic and hopefully more within time.

Did You Enjoy this Post? Subscribe to SEO Dance. It's Free!

Leave a Reply


About SEO Dance

It use to be enough just to have a website to reach web surfers since the Internet was a much smaller place. Now it takes work to ensure that your website shows up on the World Wide Web radar. SEODance.com is committed to bringing tips and tools to make a website search engine friendly. There is no denying the power of search engines to drive traffic to websites. Establishing good search engine optimization practices as well as taking advantage of the right web tools can make a successful website. SEODance.com is here to help by spotlighting the latest SEO news, reviewing tools, and offering advice.

SEO Dance Author(s)

New Media, Web 2.0 Channel Posts

  • 10 Ways to Make Sure Your SEO Goes Out of Its Way for You
    If they want to have success, companies should do everything they can to ensure that their SEO firm doesn't provide lousy service. Here are 10 tips to keep in mind: 1. Be realistic. Don't waste your [...]
  • Podcasting Transcription
    A Guest Post from Tishia Lee of Tishia Saves Time: When I first started offering transcription services as part of my Virtual Assistant business, transcribing podcasts was not something I [...]
  • Don't Dabble - Make A Commitment
    If you want to get the best bang for your buck, plan on podcasting for the long haul. Podcasters who “test” things out with one or two podcasts and then give up may think that they've given [...]
  • A Question of Podcasting Frequency
    This follows up on yesterday's post about not dabbling in podcasting but rather to make a commitment. Podcasting on a schedule is important when building a community and an audience. Don’t have [...]
  • Do You Twitter About Your Podcast?
    Whenever I release a new episode of Work at Home Moms Talk Radio is pop the link up on my Twitter and invite my followers to come check it out. This has brought me several first time listeners which [...]
  • Looking for Podcast Outsourcing?
    I mentioned having my podcast audio's transcribed in my last post. In case you wonder - no, I do not transcribe them myself. (Shudder the thought - I did enough transcription to last a lifetime in [...]
  • Business Podcasting Benefit: Be An Industry Thought Leader
    I often ask people 'Why haven't you started your podcast yet?' and a common reply is 'I don't feel like I'm enough of an expert to cover the topic I'm interested in.' Enough of an expert? [...]
  • Business Podcasting Benefit: More Content
    Building a business on the web requires that you generate a lot of content. Content on your website draws traffic both through search engines (people searching for your content) and through links [...]
  • Business Podcasting Benefit: Deeper Relationships
    A website visitor is just a website visitor. You can't really say that you have a relationship with someone who has only visited your website can you? But when the web visitor subscribes to [...]
  • Business Podcasting Benefit: Increased Market Exposure
    When you consider how many millions of people are walking around with iPods and other Mp3 players you have to wonder, wouldn't it be awesome if they came looking for you? Well they do. Ipod [...]

Hot Off The Press