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The End of PageRank?

by Lynn Little

The absence of a recent PageRank update has some wondering if an end has come to the Google practice of ranking websites. PageRank is updated every three months and is overdue. The last PageRank update should have happened mid-summer. What has happened to the PageRank update?

Well, just like your hairstylist is the only one who knows your natural hair color, only Google knows what is happening to the PageRank. Google spends a lot of time tweaking their service, so it is possible that the PageRank is undergoing a transformation. There is no official word as to what exactly - if anything - is going on with PR.

Google could very well be overhauling the current PageRank system that gives a blog a numeric ranking from 0 to 10. In the scope of just how many websites are online, this ranking does seem a little lacking. While the Alexa ranking - in theory - is a better judge as to a website’s popularity, it is still severly handicapped because only those surfing with an Alexa toolbar are casting votes for websites. Google PR is a more complete approach to judging websites; however, the simple number is sometimes misleading. Some new websites with little to no PR have found quite a loyal audience while older, established higher ranking PR websites might not be as cutting-edge as they once were. Of course, it’s hard to really rank websites but maybe Google is working on a system that improves their formula.

For now though, we wait until a PageRank happens or for official word from Google as to what is really happening with PR.

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One Response to “The End of PageRank?”

  1. Web Dev Notes » Blog Archive » Is the Next PageRank Update Coming… Ever? Says:

    [...] Update Coming… Ever? by Deceth Lynn Little caught my attention recently with her post, “The End of PageRank?“! In this post she suggests that Google may be putting an end to its practice of ranking [...]

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