The About Page
It’s the question most people dread at an interview but it should be the easiest one to answer. “So, tell us about yourself.” I cringe at just the thought of having to answer the question. Where to begin and what to say? It really is a vague question, don’t you think? Why not ask me about my qualifications?
The open-ended question does it open for the person to answer any way they wish. They might want to talk about their experience or something that is not on their resume but would make them a great asset to a company. The About Me page of a website is pretty much the same blank slate. People can put whatever information they want to. They might want to talk about their experience or knowledge on the subject at hand or they might make it more personal by talking about their family. Whichever route you take, the about page is vital to a website much like the site map. It’s a way for your readers to find out more about you. The about page can also be a great way to reinforce what should be in the title of your page - keywords that your website is an authority on.
Household tips, another 451 Press blog, has a great about page. Right off the bat Stephanie reiterates what her blog is all about by starting off with the words “household tips.” She follows that by telling readers what type of tips to expect. It’s a nice example of a smart about page that tells the reader about the website but also uses keywords associated with the content.
The about page doesn’t have to be a novel. It can be a few sentences of compact information. Use your most important keywords in your first sentence. Don’t fret too much over what to write. Grab a nice cup of coffee or soda, and relax for a bit. Then think about what you want your readers to know about you and go from there. Believe me, the words will soon follow.
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