SERP
A search engine results page, or SERP, is a list of results returned from a search string in a search engine. Usually you expect to find your website in SERPs that are related to your website like if I have recipes on my website then a search for a specific recipe should have my listing somewhere in the results. Sometimes webpages show up in search results that do not make much sense.
The reason our websites might show up in strange search strings? Who knows. It might be possible that that those strange search terms might not have that many direct search results, so the search engine searches for any terms that are a possible match. One term that recently landed someone on one of my websites was “pogo badge crackz.” I am fairly certain that I have never used the word “crackz” before. It was a Google search, and Google interpreted “crackz” for “cracks,” so the page SERPs was all pages that included these three words. None of the pages seem to have the exact keyword phrasing.
It’s amazing that we spend so much time crafting our webpages to include keywords, and then wind up with great placement for keyword phrases we couldn’t possibly imagine. Keywords are still important because visitors who are looking for the keywords that you have focused on find your site, they are more likely to be happy with the result. It’s still interesting to explore those odd SERPs that show up in our web stats.
odd SERPs, SERP, search engine results
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