Of Pageviews’ Death
It’s been months I guess since I’ve read about how like a terminally-ill patient who has been told too late about his case, pageviews’ value will soon be forgotten. Bad simile, I know. But Steve Rubell’s just made me think a tad more about it.
Warning: Preachy post ahead
Wouldn’t this only mean that search engine marketers and optimizers could have more of the last laugh? Good SEO’s, that is.
Should an SEO service provider just care about how many page impressions site his client’s site gets? Unless that’s the client’s only goal, of course. SEO’s who deliver quality service don’t just rely on traffic stats. Not everything should be about mindless clicks. Actions do speak louder AND pay better, remember?
And speaking of actions, it’s about time that the worth of pageviews gets trashed and subscribers (e-mail newsletters and RSS feeds) and sales, of course, talk more about the quality of a site.
Of course, this would mean damage to those sites relying on CPM for ad revenues. But if those sites do have that much CPM, it would not be that hard to get subscribers, right? So the death of pageviews, who really would suffer from it again?
pageview, Steve Rubel, conversion, SEO pageview, CPM, subscribers
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