SEO Dance

Products and services that people are talking about usually seem to do better in the marketplace. That seems to be the theory behind buzz marketing as it relates to paid blog posting. Some advertisers who paid for blog postings are looking to create buzz about their product or service through the blogosphere. Paid posts have become another marketing tool for those wishing to get their product or service noticed.

PayPerPost is one of the original paid blogging services on the Internet. Thousands of bloggers and advertisers have signed up with the program. Blog offers are set at a minimum of $5 but can go much higher. It’s hard to measure if the post do actually influence or create buzz. Advertisers can track hits to keep up with traffic generated from blog postings. PayPerPost is notorious for creating buzz around their brand by offering high paying opps about their own company and running contests open to their bloggers. PayPerPost also likes to keep PayPerPost naysayers with plenty of material to blog about on their own popular blogs by giving interviews or giving PPP news to them first before publicly released.

Blogitive is another paid blogging service that looks to generate buzz for their clients. Each opportunity has a web release that the blogger uses to craft their blog post. Payout for each opportunity is a flat $5.

Another up and coming service is Blogsvertise that assigns offers to bloggers who can then either accept or decline an offer. Payment varies from client to client.

Creamaid looks to create buzz but through a different approach. Unlike the other paid blogging services, there is no registration involved. Creamaid calls their opportunities “conversations.” You just find a topic that you like and follow the link to a blogger’s post. Then click on the widget inside the post to get in on the conversation. A message will appear if all the slots have been filled for that conversation. Pay is low but taking part in conversations can help to boost traffic since your blog post will be a listed in the appropriate widget.

LoudLaunch offers a list of campaigns for bloggers who can then choose which ones they want to complete. Pay varies and depends upon your blog’s ranking.

Paid buzz marketing might seem an oxymoron but it must be working on some level to keep going. Next up I’ll look at contextual advertising for your blog.