Locations and Events
When I write about a place or event, I try to make use of two keyword phrases. My theory is that there are two ways that people search for places: by the name and by the name and location. If I include both in my writing, then I can further my chances of showing up in search page results.
I will be attending Dragon Con in September. It’s a gaming convention held each year in Atlanta. In my writings about the event, I will use two ways to refer to Dragon Con. I will either use the phrase “Dragon Con” or “Dragon Con in Atlanta, GA.” The second phrase is more of a long-tail search result but in theory should have less keyword competition than the first one.
I find myself searching for locations with these two methods. If I don’t find on the first page of results what I’m looking for, I search again by adding the location of the event. It helps to focus the result into actual useful information. I’m betting that I’m not the only one who conducts searches with this method, so I’ve begun to add both keyword phrases to my writings when I’m referring to an event or place.
Alternatively I could spell out the state instead of using the postal code but in this day and age of acronyms, I really don’t think the majority of people will be typing in the whole state name. Still it’s an option to spell out the name of the state especially for states like Arizona (AZ), Arkansas(AR), and Alaska(AK) where the abbreviation might be confusing.
It’s just one small practice I’ve adopted to make my writings about events and locations more search friendly.
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