Link Exchanges
I write for a very popular women’s website, and I often get comment submissions from webmasters asking me to link to their website. These requests I usually don’t respond or give a link to. Why? The reason is usually it isn’t a quality website. Also in the request is never an offer to link back.
When approaching a webmaster about a link, make sure to offer to include a link back to their website. I like to do link exchanges with websites that are along the same subject. That way when a reader clicks on the link, it might be of interest.
When doing a link exchange, find out exactly where the link will be placed. Some websites seem to hide their links inside their webpages. The webmaster may even have a directory where he puts link exchanges.
While links to your website can help increase PageRank and search engine placement, links from relevant websites can boost traffic, too.
Leave a Reply