Link Bait
Link baiting is the practice of garnering links to your site with inticing content that people will want to link to without thinking too much about it. Incoming links are vital for traffic and SEO, so link baiting might sound like a bad practice but is really just incentive to write quality content of interest to your readers.
What makes good link bait material? Look no further than the news. What is going on in the world? What is everyone talking about? Spin a different angle to a story and watch the links rise. To have content related to popular searches but with a different approach than the 20,000 other articles on said content will make your readers take notice. The best way to get this new enlightening angle is through discussion. What are friends saying about the hot topic of the day? You don’t have to look far to get some great insight on the day’s big stories than your circle of friends or network. Sometimes a flippant comment can make a great subject to explore. Keep your ears open for your next great post idea.
Link bait at its core is writing compelling content that automatically moves the reader to share it with others. It might be hard to “break” happening news, but it can be easier than you think to put your own “spin” on it. Just be a good listener, and the ideas will flow.
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