Keywords and Google Ads
Have you ever written a post and thought about changing the wording just because Google ads will pick up on a keyword then display inappropriate ads for your website? Sometimes I will shy away from using some words just because I don’t want to be indexed for certain phrases as people who are searching for those terms will be sorely disappointed to read it in context of my blog. But sometimes those keywords are highly searched, so there is temptation to just go ahead and use them!
Of course, sometimes those ‘out of place’ ads are the most intriguing to click. Still sometimes these ads can be so out of place on a website that they might be offensive to readers. Sometimes it’s hard to get your exact point across without using a certain word or phrase.
When setting up Google ads, you can filter out certain ads. This might be time consuming but can hopefully ensure to turn off certain ads associated with keywords to your website. I have never personally used this option but have heard that it has it’s problems as sometimes the ads you are trying to block still come through.
Keywords are how people find our websites and blogs. Sometimes those keywords we are indexed for can be odd because we have used a phrase or term that best fit the content of the sentence but really isn’t what our website is about. I find it amazing to see just what search terms my websites rank high in. It might be a phrase or a series of words I use in a post that will skyrocket my web page to a decent ranking. It’s a little frustrating to rank well for a keyword accidentally and not rank well for terms that you have applied good SEO practices to try to improve ranking.
I guess it’s best just to be glad to rank well for something, even if it’s keywords that possibly aren’t suited for your website that wil display all types of crazy Google ads.
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