Site Meter SEO Dance » Blog Archive » How to Know Your SEO Success

How to Know Your SEO Success

by SEO Dance

This reminds me when an e-commerce site owner asked me to SEO his sites. I told him I can only offer blogging and other web content services since I have no working experience of a full-scale SEO gig yet. He, then, asked what are the benchmarks that will show him that my services are delivering - increase of search engine traffic from content I said. I hope it’s just that as easy with search engine optimization. But it isn’t.

SEO is not a rocket science as gazillions of experts would profess. But it’s not as measurable as your cup of tea.

Although it’s easier said than done - measuring SEO success, that is, it pays to learn some relatively concrete dipsticks that could show how your SEO projects are doing. Gauges of SEO success depend on what you want to achieve of course. Here are some that might help you picture what SEO success is all about:

For those who would only maintain their online reputation (YES, if you haven’t known about this yet, SEO can do that), if your site is on top of the search engine results (SERPs) for the keywords you want it to be found with, that’s one thing that can document your success in optimizing your site.

For those who are earning from online advertisements such as pay per click ads or pay per action ads, reaching the top of the SERPs and getting a good CTR or click-through-rate is cool.

For those who are running SEO campaigns for clients with e-commerce sites or companies that require SEO for their online presence, definitely, you need not be reminded of what measures your SEO success. But if you’d still want to read about it. Mediapost ’s Todd Friesen discussed traffic, rankings, revenue, exposure and ROI as what constitutes the metrics for an SEO feat.

,

Did You Enjoy this Post? Subscribe to SEO Dance. It's Free!

Posted in General, SEO techniques on January 15th, 2007

Link to this Entry

Recent Posts

Related Posts

2 Responses to “How to Know Your SEO Success”

  1. eve Says:
    January 19th, 2007 at 11:12 am

    great article! I use the google analytics right now for metrics, but they do not offer the google click through metrics. I need to add another tracking program to see where the people that click on my ads are coming from; thanks for sharing and reminding me :-)

  2. SEO Dance Says:
    January 19th, 2007 at 12:31 pm

    Eve,

    Are you using Performancing or Mybloglog’s metrics?

    Thanks for dropping by!

Leave a Reply


About SEO Dance

It use to be enough just to have a website to reach web surfers since the Internet was a much smaller place. Now it takes work to ensure that your website shows up on the World Wide Web radar. SEODance.com is committed to bringing tips and tools to make a website search engine friendly. There is no denying the power of search engines to drive traffic to websites. Establishing good search engine optimization practices as well as taking advantage of the right web tools can make a successful website. SEODance.com is here to help by spotlighting the latest SEO news, reviewing tools, and offering advice.

SEO Dance Author(s)
    » Lynn-Little

NAVIGATE

LINKS

CATEGORIES

TOP COMMENTERS

RECENT COMMENTS

SUBSCRIBE

ARCHIVES

New Media, Web 2.0 Channel Posts

  • 10 Ways to Make Sure Your SEO Goes Out of Its Way for You
    If they want to have success, companies should do everything they can to ensure that their SEO firm doesn't provide lousy service. Here are 10 tips to keep in mind: 1. Be realistic. Don't waste your [...]
  • Podcasting Transcription
    A Guest Post from Tishia Lee of Tishia Saves Time: When I first started offering transcription services as part of my Virtual Assistant business, transcribing podcasts was not something I [...]
  • Don't Dabble - Make A Commitment
    If you want to get the best bang for your buck, plan on podcasting for the long haul. Podcasters who “test” things out with one or two podcasts and then give up may think that they've given [...]
  • A Question of Podcasting Frequency
    This follows up on yesterday's post about not dabbling in podcasting but rather to make a commitment. Podcasting on a schedule is important when building a community and an audience. Don’t have [...]
  • Do You Twitter About Your Podcast?
    Whenever I release a new episode of Work at Home Moms Talk Radio is pop the link up on my Twitter and invite my followers to come check it out. This has brought me several first time listeners which [...]
  • Looking for Podcast Outsourcing?
    I mentioned having my podcast audio's transcribed in my last post. In case you wonder - no, I do not transcribe them myself. (Shudder the thought - I did enough transcription to last a lifetime in [...]
  • Business Podcasting Benefit: Be An Industry Thought Leader
    I often ask people 'Why haven't you started your podcast yet?' and a common reply is 'I don't feel like I'm enough of an expert to cover the topic I'm interested in.' Enough of an expert? [...]
  • Business Podcasting Benefit: More Content
    Building a business on the web requires that you generate a lot of content. Content on your website draws traffic both through search engines (people searching for your content) and through links [...]
  • Business Podcasting Benefit: Deeper Relationships
    A website visitor is just a website visitor. You can't really say that you have a relationship with someone who has only visited your website can you? But when the web visitor subscribes to [...]
  • Business Podcasting Benefit: Increased Market Exposure
    When you consider how many millions of people are walking around with iPods and other Mp3 players you have to wonder, wouldn't it be awesome if they came looking for you? Well they do. Ipod [...]

 

Hot Off The Press

  • So, let's talk about the runner-up
    Listen, I don't know what those folks over there at People were thinking but it certainly wasn't anywhere along the same lines as me.  I mean, Daniel Craig is a Bond man and he has those [...]
  • Charlize Theron oh-lala glam in white
    If we are talking lethal sexiness with uber-classy fashion sense, then I guess one name comes to my mind first. – Charlize Theron. Oh yeah, talk about sex appeal and class, the actress will [...]
  • What's Up Austin: The Weekend Line-up for 11/22/08
    I am freezing today. I stepped out this evening to go bowling with friends and it actually smelled like winter outside. I put on socks and shoes today, leaving my sandals behind. I've got the urge to [...]
  • Swimming And Dving In The Lead After First Day At Alabama
    The No. 7 Auburn swimming and diving teams are both in the lead heading into the final session of its two-day dual meet at in-state rival Alabama. After 24 events in the "Iron Bowl of Swimming," the [...]
  • Albuquerque NM Film office
    [caption id="attachment_796" align="alignnone" width="480" caption="Hey, just about anyone can work films in NM...."][/caption] Well not anybody, however the State of NM really keeps offering [...]

  • [caption id="attachment_1225" align="alignnone" width="300" caption="Santa Fe Dreaming..."][/caption] Ok this is a funky site that you must go visit,please, if you want to catch the wave (in a [...]
  • Know Your Noxious Weeds and Invasive Species: Giant Hogweed
    It is true that I am a nerd that enjoys the study of nature and all of its creatures, and part and parcel of living in Portland, Oregon is enjoying nature. So today, I will bring you the fruit of my [...]
  • Next Up: NCAA Championships
    No. 24 Arkansas Razorback men's cross country will run at the NCAA Championships, Mon., Nov. 24. [...]
  • people never change
    There is an Introductory Address in the third edition of Domestic Cookery, Useful Receipts, And Hints to Young Housekeepers. by Elizabeth E. Lea. She also claims that "The Source of Liberal [...]
  • Albuquerque dances all night long? T or F?
    [caption id="attachment_47" align="alignnone" width="300" caption="OK OK, I'll go and listen to some music!"][/caption] Almost all night long. Here's some other event news from ABQarts.org [...]