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How to Build your Technorati Authority

by Lynn Little

Technorati Authority is a number ranking given to blogs. It is determined by links to your blog. From looking at my authority, I would wager that a ‘vote’ from a higher authority blog carries more weight in determining your blog authority.

So, links are key to getting a higher authority. There are plenty of ways to get links from blogs. Take part in link exchanges, hold a contest, or take part in contests to get incoming links to your blog.

I took part in a blog project with my new, un-publicized photo blog. Everyone was given the results of the contest to share, if they so wished, on their blog. Several people did. This generated a lot of backlinks to my little photo blog that now has an authority of 11. While 11 is still very low, this blog project has been my only real contest I have done using this blog. Imagine taking part in something weekly just how that authority could grow over time.

Getting links is paramount to a good Technorati authority. Using contests or other social-type postings can make it easy to receive many links fast.

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Posted in General on January 20th, 2008

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