Good Content
Field of Dreams is one of my favorite movies. The line “If you build it they will come” is one of the more well known phrases made popular by the movie. This saying can be applied when it comes to web content in that if you write it, they will come to your website.
I had written a small generic piece on how to personalize The Sims 2 using the Sims 2 Body Shop. This off-the-cuff article repeatedly brings in a lot of traffic to my website. After reading my original article, I decided that I could do something more valuable to readers, so I created a tutorial using the keywords that bring most people to that original article.
While my original article brings in traffic, it also a big exit point because it really lacks specific instructions on what people are looking for when they click on the article. I have fixed this by writing an in-depth tutorial and adding an update to my original article that will refer readers to the tutorial.
I plan to write several more tutorials on the Sims 2 program because it brings a lot of traffic and if I have better content on it then I might convert some of that traffic to regular readers. Writing the tutorials is on topic for my website plus it’s something I really enjoy doing. That’s the key to good content on your website: write your passion and what fits in with your website. If you write it, they will come and possibly come back again.
August 6th, 2007 at 2:03 pm
What you are taking about is a “pillar article” , something that every blog or web site should have. You can have many posts that are quick and informative, but well thought out, well written, well researched article meant to bring in traffic for a very long time is a “pillar article”. Each site should have as many as possible, but another mistake (other than not having them) is to not convert that pillar article into other pageviews - or getting them from that page to pages of similar interests, keeping them on your site!