Get Reciprocal Links WITHOUT Begging
Using link farms for link building is widely-known as a big no-no. Why? Google included it on its webmaster guidelines that link exchange farms are a big no-no if you would not like to be labeled as a black hatter.
White Hat Link Building?
But there is one manual method of link building that used to be most favored by search engines. However, the SEO world quickly evolves and search engines are getting smarter each day, or are they? But whatever the case may be with how all the major search engines rank websites, one old school SEO technique that is currently getting less and less popularity is reciprocal linking or asking for link exchanges.
Value of Reciprocal Links in Link Building NADA?
Now if you are still a big believer of reciprocal links as a link building scheme, some SEO gurus would assert that reciprocal linking is now more of a way to gain more traffic and not to increase pagerank. That information is subject to debate but whatever floats your SEO boat, right?
Webmasters’ Apathy with Link Exchange Requests
Getting into the vein of this blog posts title, yes you don’t have to send an e-mail to webmasters of sites having high pageranks saying “please exchange links with me. You and I will both benefit from this link exchange.” (But more for me, really.)
Ask for Link Exchange and You Will be Dumped
Someone solved this problem by not asking for a link in his “link request” email. In fact, he didn’t even mention a link at all!
Jonathan Leger’s solution to avoid getting a link exchange request email deleted is:
My subject line is usually something like:
“I’d love to add your site to my directory!”
Then, in the message body, I tell the webmaster what I like about their site and ask them to add their site to my directory. (Note: You should always pay the webmaster a personalized compliment so that they know your request wasn’t cranked out by a machine.)
Wouldn’t you be much more motivated to open up an email that says the person would love to add your site to their directory than to open one that says “Link exchange request” or something impersonal like that?
Sneaky, eh?
Read more of this non-demoralizing link building tactic.
reciprocal links, link exchange request, link farm, Google, how to get reciprocal link, link building SEO


December 19th, 2006 at 1:06 pm
Good way of linking although it takes time. I find it useless to email webmasters for a link exchange. At least it hardly never worked for me.
Although your method is quite different and maybe more effective.
December 19th, 2006 at 9:02 pm
@ Karl,
That link building method is not mine. It’s Jonathan Leger’s I believe.
And yes, many if you’d like it to work, it usually takes time and effort, lots of oftentimes.
Thanks for taking time to chime in.