Evergreen Folder
When I worked in television, we kept an everygreen folder, which basically was a collection of story ideas that weren’t of a timely manner. This way when you were looking for feature stories, you have a source to go to of ideas that would fit in anytime of the year.
When blogging, this is a good idea to keep a list of topics that are evergreen or that you can write about anytime. Some days it might be hard to think up of a subject to write about. Consult your evergreen folder for ideas for a topic.
When making your evergreen folder, jot down a list of keywords for each idea. By thinking ahead of which keyword or long tail keywords you would like to use in your article, this will help your work be more search engine friendly. You might want to run those keywords through Overture.com to check on how many other pages show up with those keywords. If it is a lot then you might consider altering your keywords slightly to have less competition.
Keeping an evergreen folder mixed with keywords for your blog makes good sense. This way you always have content to write about that is already focused for search engines.


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