Choosing Keywords
Keyword searches are how Internet surfers find what they are looking for. Using keywords in your content will help associate your website with those words, which will help in search engine placement as well as authority on the web.
Use keywords in your title as titles tell what a webpage is all about. It’s tempting to do cute titles and to use cliches but try to refrain. Using keywords related to your content will be much more beneficial.
Use keywords in first paragraph. Think of your writing as how a newspaper reporter writes his story. He applies what is called the inverted pyramid. This means that the important information goes first. Search engines look to the first few paragraphs to get a good idea as to what the content is about.
Relate keywords to the content of your website. A website about games would do well to use sentences that mention the word games every once in a while in it. Sure, readers might can tell by your Xbox 360 banner that your content relates to the video game console, but search engines don’t have eyes - at least not yet anyway. Reiterating your keywords throughout text in your website will not only help with search engine placement but will help to brand you as a source for the selected subject.
Keywords rule when it comes to search engine results. It’s always a good idea to keep keywords in mind when writing content.
November 1st, 2007 at 11:35 am
Great advice, and in a very compact form. Thanks for the post