SEO Dance

The Google update seems to be in full swing as webmasters are reporting changes in their PageRank. During the PageRank(PR), Google visits each sites and examines its links, giving those websites a “vote” if the nofollow tag is not used. Google then proceeds to the next website and reconfigures ranks again. So, during this process, PR might fluctuate. PR updates seem to take 1 to 2 weeks, so during this time, don’t be discouraged if your PR falls because it could very well rise again.

If your PageRank falls, there is always time to improve it while waiting for the next PR. Try to get more incoming links to your website by writing articles on topical events or hot subjects on other blogs. Even use a pingback so the original blogger will find your posting. Work on optimizing your website for Google’s search bots including using the alt tag for images as well as adding the meta tag in the header. Even though meta tags are not really used anymore, filling them out with a keywords and descriptions can be a nice exercise into what keywords you really want to focus on using on your website.

The PageRank process will complete within a few weeks, and it will be another three months before the next one takes place. There is always time to get your website in shape for the next Google dance.

PageRank

If you are a serious about your search engine optimization efforts, you don’t just optimize your text content, you don’t just learn how to optimize images. Videos need to be SEO’ed, too.

The popularity of the $1.65 billion YouTube and other video submission sites has proven that videos are the next big thing.

So, here’s a bunch of SEO tips for videos from Search Engine Strategies speakers Jon Leicht, Intuit’s web marketing manager, Eric Papczun of Performics and Gregory Markel of Infuse Creative:

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Search Engine Journal has again opened the nominations for Search Blog Awards for 2006.

Here are the categories for this year’s Search Blog Awards:

* Best SEO Blog
* Best SEM Blog
* Best Search Agency Resource Blog
* Best Link Building Blog
* Best Social Media Blog
* Best Search Engine Corporate Blog (owned by the search engines)
* Best Contextual Advertising Blog
* Best Affiliate Marketing Blog
* Best Search Engine Community/Forum Blog
* Best Web 2.0 Blog
* Best Search Linkbait of 2006

Why isn’t there a category for Best Search Engine Blog from Blog Networks? I’d surely be nominating a lot of blogs. Hehe.

Nominations and voting details here.

2006 Search Blogs Awards, Best Search Blog, Search Engine Blogs, SEO blog, Search Engine Journal

From leaving Search Engine Watch to coming up with a new search engine blog, now Danny Sullivan ventures into holding a search marketing conference called Search Marketing Expo, SMX for short. Its first event will be held in Seattle on June 4-5, 2007 at the Bell Harbor Conference Center.

Together with the announcement of this new search marketing event is Danny’s new company - Third Door Media

Read full press release here.

SEM event, SMX, Search Marketing Expo, Danny Sullivan, Third Door Media

Link development is not an easy task, esp. if you have too few friends with quality sites to ask inbound links from. But what do you think will make it easier for you to gain those coveted links that will make your site get a good search engine placement for better visibility?

This how Mike Grehan, author of the Search Engine Marketing book:

When you’re looking for links, take a brutally honest look at your own site. Make a list, check it twice. If you can’t list 10 good reasons someone would want to link to you, then ask who you built the site for and why.

More link building discussion from SES Chicago 2006.

link building strategy, SEO link building, SES Chicago 2006, Mike Grehan, search engine marketing

Search Engine Strategies is a grand search engine marketing and optimization event organized by Danny Sullivan. It will be held in Hilton Chicago on December 4-7.

SES Chicago 2006 will be tackling the following topics:

- How search engines list Web sites for free and through paid placements;
- How to get free “organic” traffic by building a site that pleases search engines and your visitors;

- How to efficiently purchase listings guaranteed to rank your company at the top of search engine results;

- How to calculate the ROI of your SEM and SEO efforts by tracking your visitors from the time they hit your site until they buy, and get tips on improving conversion if they don’t;

- How to build links that generate traffic to your Web site, and how to avoid the penalties of “spamming” the search engines;

- What’s coming next in the constantly evolving world of Web search, and how you can profit from these changes.

Here the profiles of the SES 2006 Exhibitors.

SES Chicago 2006, search engine strategies, Danny Sullivan

Instead of posting a recap of the PubCon discussions…

because I wasn’t there.

Which is your favorite Pubcon figure, er, picture?

pubcon vegas, pubcon 2006 pictures, webmasterworld pubcon 2006, randfish

I’ve been veering away from blogging about this one helluvan SEO Rockstar meet-and-greet because I can’t go. Well no it’s not just a meet-and-greet type of event, it’s PubCon. But yeah, many SEO people, esp. the non-Rockstar levels would definitely love that part of this everything search engine event.

The PubCon will be held in Las Vegas Convention Center on November 14-17, 2006.

The topics that will be tackled include Search, Net Marketing, SEO/SEM, Affiliates, General Webmastery.

Who are the keynote speakers attending for SEO’s to drool on?

Sigh.

SEO conference, PubCon Las Vegas, PubCon 2006, SEO Rockstars