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Blingo Changes

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And no, this isn’t an April Fools Prank. As of March 27, they no longer use Google to conduct searches. Now search results through Blingo are a mash of Yahoo, MSN, and Ask.com.

If you haven’t heard about Blingo, it’s from Publisher’s Clearing House. You conduct searches like normal but with each seach, you have a chance to win a prize like a $5 Amazon gift card. The $5 prizes are the most common but some prizes do have a higher value. Get your friends to sign up, and everytime they win, you win, too.

Now those clean, search results are garbled with ads that bleed into the actual search results. Sponsored results are mingled in between actual results and look very much like a normal search hit except it says ‘Sponsored by’ in front of the web address. Many people seemed displeased with the change since Google offers clean results and clearly marked sponsored ads. I conducted a search for ‘casual games’ on Blingo today, and sponsored ads definitely blend in with regular results. I do like that it is marked which search engine the result came from.

Searches now might offer a wider variety of result options now that three search engines findings are displayed. Either people will get used to it or they will might find move on to another win and search engine since apparently there are several of them out there.

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Posted in Search Engine News on April 1st, 2008

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One Response to “Blingo Changes”

  1. David Says:
    April 12th, 2008 at 8:37 am

    Have you tried http://www.iRazoo.com ?
    David

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