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Anchor Text

by Lynn Little

Anchor text is the words that are used to link to web pages. Anchor text is very important and plays an integral part in Google’s search rankings. Having several keyword backlinks can better your search engine result placement for those keywords. Search engines, especially Google, put a lot of weight on anchor text.

Through Google’s webmaster tools you can discover keywords used in external links to their website. This can be helpful to learn how your website is perceived by those linking to it. From the Google webmaster dashboard, click statistics then page analysis to learn about external links to your website. This can help to know which keywords are already used to link to your site.

It’s good to know where your website stands when it comes to external links and the keywords used for those links. The information can be very helpful when building an SEO campaign.

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Posted in SEO techniques on June 20th, 2007

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